Voice-activated digital assistants have not fully achieved their promise, due to concerns over trust and unclear monetization strategies. The focus should be on working "with" technology to enhance human experiences.

A growing interest across many industries in the latest breakthroughs in generative AI, a new era where humans and intelligent systems will work side by side to create new experiences, services and business outcomes.

Both grocers and consumers have embraced a digital future, with 90% of grocers and 70% of shoppers transacting online. But the changes grocers face extend far beyond the mobile app or self-checkout system.

The era of digitalization in grocery may be essentially over